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Ó 1998, Andover Technology Partners
Management Consulting
Making the Most of Your Technology Assets
Managing any business has challenges that
need to be faced each day. However, there are many challenges of a technology
business that managers of less technology-intensive businesses need not be
concerned with. Beyond pure technical matters, managers of technology intensive
businesses encounter a myriad of complex issues, each one individually
presenting an opportunity for success or a threat of failure. Questions faced
daily by managers of these businesses include:
Your technology works in
principle. What are the business possibilities? What will it take to get there
and what are the risks?
Strategic Partners for
marketing and sales - What needs to be considered? How do you protect your
customers and technology?
How does your company’s
technology provide value to a customer? What is the
value worth? What can you do to improved that value?
How should your
company protect its intellectual property? Does your company have an Intellectual Property Strategy?
Licensing technology
to others versus starting a business - what needs to be considered? When is
licensing much preferable to starting a new business? When is a start up
preferred?
If a technology is licensed, what are reasonable license
fees?
How do you manage a
strategic partner that is much larger than your company?
When are patents strategically useful,
critical, or of little value to a business?
What is the right
situation for technology demonstration and how should technology demonstration
sites be selected?
Building value by creating a portfolio of intellectual
property assets. Access to new or complementary technologies - What should
be considered when licensing, acquiring, or internally developing a technology?
Internal sourcing
versus outsourcing of manufacturing and customer service - what needs to be
considered and why might these considerations change as your business develops.
How should the product and/or service be sold -
direct sales, telemarketing, distributors, OEMs, manufacturer’s
representatives, or even the internet? What market or product characteristics
determine the appropriate distribution channel?
Managers of technology-intensive businesses
who encounter these questions and hundreds of others don’t have the time to
consider all of these issues - each of which will have a major impact on the
success or failure of the business - as thoroughly as they need to. Most
growing technology companies can’t afford the full-time staff to address these
questions. This is where Andover Technology Management (ATM) can help. ATM has
the experience to handle these questions and others for most situations.
In addition, ATM can provide the following
services:
Business plan
preparation, analysis or review
Business process and
value chain analysis
Market research
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